DEVELOPMENT ADVISORY
We support and optimise your project outcomes with unique, customised strategies by discovering your needs, identifying and minimising risk and the application of practised wisdom to maximise your value. Optiwise Development Advisory achieves its mission statement by facilitating, coordinating and executing the multiple disciplines within the Optiwise Group tool kit.
The traditional model of project sales employs one of three conventional means, being a general real estate agency, employing a salesperson directly for the project or using a marketing agency that purports to provide a full solution model. A true ‘full solution model’ is rarely the case, despite the apparent size of the agency, as it is greatly dependent on the region and the local team as to true capacity. In each case, there are still multiple areas where the developer is reliant on understanding and delivering on a significant scope of areas relating to the sales and settlement of a particular project.
By contrast, not only do we deliver all three conventional means, but we also offer a suite of services that can be applied in part or in full. Services that are embedded with wisdom and discernment forged by robust experience and an unmatched depth and breadth of intellectual property, coupled with multiple capabilities.
These include:
Market Intelligence - leveraging the research and forecasting methodologies of the Optiwise Group to inform decision-making and risk mitigation
Corporeal & Structural Design Advice - a depth of knowledge and experience in project delivery presents developers with a resource that assists in a sales-maximised design outcome, with a focus on construction cost savings.
Placemaking - placemaking methodology applied in the definition of design and amenity and the creation of a brand that causes an aggregate messaging effect for the foundation of the marketing and sales piece.
Marketing - we offer multiple capabilities in marketing with the sole aim of ensuring there is a single marketing message that supports all agencies working together versus a single brand/agency that can alienate other agencies and miss opportunities.
Management Rights Solutions - a sophisticated model that supports the sales effort and reduces settlement risk. This often includes guarantees to investors at the risk of the provider, not the developer.
Valuation Support Solutions - supporting developer funding outcomes and reducing settlement risk.
Sales Channel Management - we provide the ability to manage all channels as the ‘project’ to ensure a cohesive message in the marketplace and mmaximise sales results.
Property Sales - in addition to working with all good agents, we provide experienced off-the-plan sales specialists, investment channel and local agents sales teams through the Optiwise Group.
The best part, we achieve a lower cost of sale than other marketing channels when the true cost of sale is considered.